Table of Contents
- Introduction to Google Ads RSA Pinning
- The Combinatorial Cost of Responsive Search Ads
- When to Apply Smart Pinning Rules
1. Introduction to Google Ads RSA Pinning
Use Google Ads RSA pinning when a specific piece of text genuinely needs a fixed position. Pinning reduces the combinations available, so Google generally does not recommend it for most advertisers. Avoid a blanket rule that every brand, keyword and call to action must be pinned.
2. The Combinatorial Cost of Responsive Search Ads
Where appropriate, give a pinned position two or three suitable alternatives to retain flexibility. If every position is pinned, unpinned assets cannot show. Review the ad preview and the business requirements before deciding how much control is needed.
3. When to Apply Smart Pinning Rules
If text must appear in every ad, use Headline 1, Headline 2 or Description 1. Headline 3 and Description 2 are not guaranteed to appear. Record the reason for pinning and assess the account’s relevant conversions and costs; no universal pinning recipe guarantees better performance.
Frequently asked question
Does pinning headlines hurt your Google Ads Quality Score or Ad Strength?
Pinning restricts the combinations available and can affect the Ad Strength feedback. Do not treat Ad Strength and Quality Score as the same measure or assume pinning improves conversions. Check the actual requirements, preview and campaign results.