Table of Contents
- Introduction to Google Ads Sitelink Character Limits
- Why Mastering Google Ads Sitelink Character Limits Drives CTR
- Essential Breakdown of Extension Parameters and Best Practices
1. Introduction to Sitelink Length Rules
Google Ads sitelink text is limited to 25 characters in most languages or 12 in double-width languages. Description lines can contain up to 35 characters each; the API requires both descriptions if either is supplied. Check the current asset editor and ad preview for the language in use.
2. Why Managing Extension Lengths Drives CTR
Give each sitelink distinct, accurate text and a useful destination. Google does not allow repeated link text merely because the destinations differ. Do not use punctuation or symbols purely to attract attention.
3. Essential Breakdown of Extension Parameters
Follow the current relevance and domain requirements, including the limited conditions for third-party destinations. Add descriptions that help a customer decide where to click. Display and performance depend on the ad context; descriptions do not guarantee a particular CTR increase or screen-space percentage.
Frequently asked question
How many sitelinks should you add to a Google Ads campaign?
Provide relevant sitelinks that cover useful destinations on the site. Google recommends enough suitable assets for eligible formats; the number displayed depends on the ad context. Do not promise the same display count on every device.