Google Ads Management · Surrey, BC
Google Ads Management in Surrey, BC
Google Ads management Surrey BC priced at 20% of your monthly ad spend, CAD $300 a month minimum: we build and run the search campaigns, you keep the account and pay Google for the ad spend directly. No borrowed agency account, and no US benchmark numbers passed off as Canadian ones.
20% of ad spend, CAD $300/mo minimumYou own the Google Ads account, start to finishEvery figure quoted in CAD
Where Surrey’s ad demand actually sits
- Construction share of Surrey business licencesof 24,32021%
- Growth in licensed Surrey businesses since 20182018 base+37%
- Surrey population, current to projected 2046733,760955,249
Source: City of Surrey business licensing statistics and BC Stats population estimates, both current as of 2025. These are market figures, not client results. We publish client numbers only for accounts we have actually run, and we name the conditions when we do.
Google Ads Management Surrey BC · Pricing
What Google Ads management Surrey BC costs, and who pays for what
Google Ads management Surrey BC has two separate costs, and they go to two different places. Your ad spend is paid straight to Google on your own card. Our management fee is 20% of your monthly ad spend, with a CAD $300 a month minimum, so it scales with your budget instead of sitting fixed against it.
Your ad spend goes to Google
The budget itself is billed by Google to your own payment method, inside a Google Ads account registered to your business. We never invoice it, never mark it up, and never take a cut of it. You see every dollar on your own statement.
You set the budget, you keep the invoices
Our fee is 20% of your ad spend
CAD $300 a month minimum, however small the budget. Month to month, no contract, no setup fee. It sits alongside our Starter, Growth and Agency plans and can be added to either of the larger two.
20% of spend, $300/mo floor
What we suggest you budget
For one service in one Surrey trade, a monthly ad budget under roughly CAD $1,000 usually gathers too little conversion data to improve on. We would rather say that before you start than bill you to manage a budget that cannot work.
From CAD $1,000 a month in ad spend
Not sure Google Ads is where your money should go first? A free website and SEO audit will tell you whether the cheaper fix is on your own site, and local SEO often earns more than paid search for a Surrey trade.
Google Ads Management Surrey BC · Scope
What Google Ads management Surrey BC covers
Six work items, running every month: account build or rebuild, search campaign management, conversion tracking that survives a browser update, negative keyword work, landing page feedback, and a plain-English report you can read in four minutes.
Account build or rebuild
Campaign structure, ad groups, match types and bidding built around how people in your trade actually search. If you already have an account, we audit it first and tell you honestly whether rebuilding beats repairing.
Built in your account, not ours
Search campaign management
Weekly work on bids, budgets, ad copy and placements. Performance Max only where it earns its place, never as a default that hides where the money went.
Reviewed weekly, not monthly
Conversion tracking that holds up
Google Ads and GA4 linked properly, phone calls tracked, form submissions de-duplicated, and offline conversions imported where your sales cycle needs them. Most inherited accounts are optimising against a broken signal.
Tracking verified before spend scales
Negative keyword discipline
Search term reports worked through every week. In Surrey this matters more than most places: half the traffic on unqualified ‘Surrey’ searches is Surrey in England, and you should not be paying for it.
Wasted spend cut, week by week
Landing page feedback
We tell you which page a campaign should point at and what is costing you the conversion. If the fix is on your site, we say so rather than spending more to work around it.
Written feedback, not vague advice
Reporting you can actually read
Spend, leads, cost per lead and what changed this month, in CAD, in plain English. No 40-page PDF designed to look like work.
One page, monthly
How we work
20% of ad spend against a flat retainer that ignores your budget
Some agencies charge the same retainer whether you spend $500 or $5,000 a month on ads, so the fee never moves even when your budget should. We charge 20% of what you actually spend, with a CAD $300 a month floor, so our fee tracks your account instead of sitting fixed against it.
| What gets done | Flat retainer | SBS: 20% of spend |
|---|---|---|
| What you pay | A fixed monthly number, whatever you spend | 20% of your monthly ad spend, CAD $300/month minimum |
| What happens when budget should drop | Fee stays the same, so there’s little financial reason to suggest a cut | Fee drops with your budget, down to our $300 floor |
| Who owns the ad account | Often the agency’s manager account | You do. It stays yours if we part ways |
| Currency of the numbers quoted | Frequently US benchmark data in USD | CAD, with the source of any benchmark named |
| Conversion tracking | Assumed to be working | Audited and fixed before spend scales |
| What you get at the end | A report | The account, the data and the campaign history |
Google Ads Management Surrey BC · Timeline
How the first ninety days run
Account review first, then a build, then a deliberately slow start while tracking is proved. Scaling spend before the signal is trustworthy is the most expensive mistake in this channel.
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Free account review
We look at your existing account or, if you have none, at the search demand in your category across Surrey and the Fraser Valley. You get a written view of whether Google Ads is the right channel for you at all, including when the answer is no.
Week 1
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Build and tracking
Campaigns built in your own account. Conversion tracking wired up and tested end to end: form, phone call and, where relevant, the offline close. Nothing goes live until a test conversion appears in the interface.
Weeks 1–2
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Controlled launch
Campaigns start on a deliberately modest daily budget while search terms are cleaned and the first real conversion data lands. This is the phase where geographic negatives matter most.
Weeks 2–6
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Scale what works
Budget moves toward the campaigns and search terms producing leads at a cost you can live with. Everything else is cut. You get a monthly report and a call if you want one.
Weeks 6–12
Local
Why Google Ads management Surrey BC needs its own setup
Construction is the single largest licensed business category in Surrey at 21 percent of 24,320 licences. That is also the category where a well-run search campaign works hardest, because the search is urgent and the job is worth money. Those figures come straight from the City of Surrey business licensing statistics.
Two things about advertising in Surrey that agencies outside BC get wrong. The first is geography: Surrey is also a county in England, and an unqualified campaign will happily spend your money on searches from six thousand miles away. Location targeting set to presence rather than interest, plus a disciplined negative list, is basic hygiene here and most inherited accounts do not have it. It is the same discipline we apply to local SEO in Surrey, where the wrong service area quietly wastes the whole effort.
The second is currency. Nearly every cost-per-click benchmark you will find online comes from US campaigns priced in USD. Quoting a Surrey contractor a cost per lead taken from American data, without saying so, is how budgets get set wrong. We name the source and the currency of any benchmark we show you, and we build your forecast from Keyword Planner data for your own service area instead. If the ads land on a slow page none of it matters, which is why site speed is part of the first review.
- Business
- SBS Digitals
- Service area
- Surrey & Metro Vancouver, BC
- Phone
- +1 (438) 728-8507
- info@sbsdigitals.com
- Hours
- Mon–Sat, 9:00–18:00 ET
Fit
Which Surrey businesses actually get their money back
Google Ads management Surrey BC rewards two things: an urgent search, and a job worth enough to pay for the click. Where either is missing, the honest answer is that your budget belongs somewhere else, and we would rather say so during the free review than after three months of invoices.
Trades and home services
Roofing, HVAC, plumbing, electrical, restoration. Someone with water coming through a ceiling is not browsing, they are buying inside the hour, and one job covers a month of clicks. Construction is the largest licensed business category in Surrey, so the demand exists in volume rather than in theory.
Highest return of any category here
Professional services with a known client value
Law, accounting, dental, clinics, immigration consulting. The search is deliberate, the competition is strong and clicks cost more, but one signed client usually pays for the quarter. These accounts live or die on conversion tracking, which is exactly why we prove the tracking works before scaling a dollar of budget.
Works when the close rate is known
Where we tell you not to bother
Low-ticket retail, anything under roughly a $200 job value, and businesses with no way to answer the phone within an hour. Paid search will happily spend the budget and hand you leads you cannot service. In those cases local SEO and a properly built Google Business Profile earn more per dollar, and we would rather sell you that instead.
The honest no saves both of us
Seasonal trades, run seasonally
Landscaping, paving, roofing and pool work all have months where the searches simply are not there. The right move is to pull budget back in the quiet months rather than spend evenly across the year. Because our fee moves with your spend, down to a CAD $300 a month floor, cutting your budget in the off-season costs us far less too, so the advice to pull back is easy to give.
Budget follows demand, not the calendar
One test before you spend anything: if you cannot say what a new customer is worth to you over a year, do not start paid search yet. That single number sets your maximum cost per lead, and without it nobody, us included, can tell whether a campaign is winning or quietly losing. Working it out takes an afternoon and it changes every decision that follows — what to bid, which services to advertise, and whether to push the budget up or pull it back. We go through it with you during the free review, and the number is yours to keep whether or not you hire us.
Google Ads Management Surrey BC · FAQ
Google Ads management Surrey BC: what owners ask first
Six questions that come up on nearly every first call, answered with the current position rather than the one that was true two years ago.
Do I still pay the 2.5% Canada DST fee on Google Ads?
No. Google applied a 2.5 percent Canada DST Fee to ads served in Canada from October 2024, then stopped charging it effective 1 July 2025 after Canada rescinded the Digital Services Tax. The Digital Services Tax Act was formally repealed when Bill C-15 received Royal Assent on 26 March 2026. Google documents the change in its own Google Ads jurisdiction-specific fees help page. A lot of Canadian agency content still tells advertisers to budget for it, which is simply out of date.
How much should a Surrey business budget for Google Ads?
Two separate costs: the ad spend you pay Google directly, and our management fee, which is 20% of that spend with a CAD $300 a month minimum. For a single-service local business in Surrey, a monthly ad budget below roughly CAD $1,000 rarely gathers enough conversion data to optimise on. We would rather tell you that before you start than take a fee to manage a budget that cannot work. The honest way to size it is a Keyword Planner forecast for your own categories and service area, which we run during the free review.
Does Consent Mode apply to a Canadian advertiser?
Not as a Google requirement. Google’s EU user consent policy names the European Economic Area, the UK and Switzerland. Canada is not on that list, so Consent Mode v2 is not mandated for a business advertising only to Canadians. What does apply is PIPEDA for how you collect and use personal information, CASL for electronic messages including how any remarketing or customer match list was built, and Quebec’s Law 25 if you serve customers there. We implement Consent Mode anyway where a client may later target the EEA or UK, but we do not pretend it is the law here.
Who owns the Google Ads account if we stop working together?
You do, without exception. Campaigns are built inside a Google Ads account registered to your business, which we access through our manager account. If the engagement ends we remove our access and the account, its history and its conversion data stay with you. An agency that builds your campaigns inside its own account is holding your performance history hostage, and it is worth asking any agency this question before you sign anything.
Do I pay you for the ad spend, or does it go straight to Google?
It goes straight to Google. Your ad budget is billed by Google to your own card, inside a Google Ads account registered to your business — we never invoice it and never touch that payment. What you pay SBS Digitals is a separate management fee: 20% of your monthly ad spend, with a CAD $300 a month minimum. Spend $1,000 with Google in a month and our fee is $200, billed by us, on top of — never out of — what you already paid Google.
Can I add Google Ads management to an existing SBS plan?
Yes. Google Ads management Surrey BC runs at 20% of your monthly ad spend, CAD $300 a month minimum, on its own or as an add-on to the Growth or Agency plans on our pricing page. Everything is month to month, so you can start it, pause it over a slow season and restart without renegotiating anything. Clients on the larger plans usually run paid search alongside organic rather than instead of it, because the two solve different problems: ads buy you the search today, local SEO stops you renting it forever.
Find out whether Google Ads is worth it for your business
Send us your website and your category. Google Ads management Surrey BC starts with a free review, not a contract. You get a written account review with a Keyword Planner forecast for your own service area in CAD, and a straight answer on whether this channel suits your business.