Case Study · Local SEO

Local SEO Case Study Surrey BC: How We Grew Organic Visibility for a Pallet Company

Rehman Pallet Ltd needed to show up when Surrey BC and Lower Mainland buyers searched for pallets. Here’s what the Google Search Console data actually shows after a local SEO campaign.

Industry

Pallet Supplier (Surrey, BC)

Service Provided

Local & Technical SEO

Duration

~3 Months (Ongoing)

Goal

Organic Visibility & Local Map Rankings

The Challenge

Rehman Pallet had a website but almost no organic search presence — low impressions, next to no clicks, and no visibility for the “near me” and location-specific searches that actually convert into buyers. The site needed a real local SEO foundation: technical fixes, Google Business Profile alignment, and content structured around how Surrey BC and Lower Mainland customers actually search for pallets.

The Results (from Google Search Console)

Comparing the first two and a half weeks of tracked data to the most recent two and a half weeks (a roughly 10-week window):

~4.6x

growth in daily organic impressions (≈29/day → ≈134/day)

~4x

growth in daily organic clicks (≈0.4/day → ≈1.5/day)

8.43

average position for the homepage across 4,175 impressions — solid page-1 visibility

high-intent searches now ranking #1 in Google

Figures pulled directly from the client’s Google Search Console property, Web search type, last 3 months. Impressions/click averages compare the earliest ~18 days of the tracked window to the most recent ~18 days.

Google Business Profile Performance

Organic search isn’t the only channel working — Rehman Pallet’s Google Business Profile is now driving real leads on its own. Last month alone:

894

profile views on Google Search & Maps

250

total customer interactions across all channels

147

direction requests to their Surrey BC facility

direct phone calls from the profile

website clicks from the Google listing

5.0★

average customer rating, profile health “Looks good”

Figures from Rehman Pallet’s Google Business Profile insights, most recent month. 147 direction requests and 45 calls in one month shows map-pack visibility converting into real foot traffic and phone inquiries, not just clicks.

Keywords Now Ranking in the Top 3

Search Term	Avg. Position	Impressions
free pallet removal near me	#1	3
pallet rental	#1	2
wood pallets near me for sale	#1	2
heat treated pallets near me	1.8	5
used pallets surrey bc	2.13	55
cheap pallets surrey	2.57	49
pallets near me	2.84	147
pallets	3.22	230

Broader city-expansion keywords (Vaughan, Toronto, Kamloops) are still early-stage and not yet ranking — expected, since those are newer target markets in the same campaign.

What This Means for Rehman Pallet

The homepage now carries the bulk of organic traffic (59 of the campaign’s total clicks) at a page-1 average position across thousands of monthly impressions. High-intent, ready-to-buy searches — “near me,” rental, and removal terms — are converting into the #1 spot, which is exactly the traffic that turns into phone calls and quote requests.

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