Website and SEO project case studies

Proven SEO & Web Development Case Studies

Explore selected website and SEO projects. Each case study explains what needed fixing, what we changed and how the work was checked.

#1 Rank
Google 3-Pack Surrey BC
-99.4% → Reversal
Core Update Penalty Lift
12,600+
Reported organic search impressions
1.2s LCP
100% Core Web Vitals Pass
Diagnostic Tool

Traffic & Lost Revenue Impact Estimator

Illustrative estimate: assumes a 1.5% conversion rate and 12 months, using the traffic drop and value you enter. It is not a verified loss or revenue forecast for your business.

Monthly Organic Traffic (Baseline): 15,000 visitors
Traffic Drop or Ranking Deficit: 45% drop
Average Customer Value (LTV): $350
Illustrative Customer Value Estimate
$425,250 / yr

This example uses a 1.5% conversion rate and 12 months of missing visits. If you enter lifetime customer value, the result includes value beyond that year. Use your own measured assumptions; this calculation is not verified revenue lost.

Stop The Revenue Leak → Request Forensic Audit
Local B2B Industrial SEO Surrey, BC • Metro Vancouver Manufacturing

Rehman Pallets Ltd: Dominating Surrey's B2B Industrial Google 3-Pack

Rehman Pallets Ltd, a major wooden pallet manufacturer in Surrey, BC, suffered from keyword cannibalization across 22 fragmented city doorway pages, diluting crawl equity and suppressing their Google Business Profile below regional broker sites. Our 10-day sprint consolidated redundant assets into authoritative Lower Mainland hubs and deployed precise geo-anchored schema.

#1 Rank
Google 3-Pack (Surrey & Delta)
+340%
High-Intent B2B Impressions
4.6x Surge
Direct Wholesale Inbound Calls
⚒ 14-Day Sprint Execution Log
Day 1 – 3
Pruned 18 cannibalized thin doorway URLs. Redirected link equity into core Surrey & Vancouver hubs.
Day 4 – 7
Injected verified nested LocalBusiness & GeoCoordinates JSON-LD schema with exact service polygons.
Day 8 – 10
Aligned GBP primary category and optimized geo-anchored citations across Canadian industry directories.
Day 11 – 14
Google 3-Pack locked #1 position. Inbound calls quadrupled from local logistics & farming enterprises.
Forensic Core Update Reversal International Publisher • Algorithmic Penalty

PossBless.com: Forensic Reversal of a -99.4% Google August Core Update Crash

When the August Google Core Update wiped out 99.4% of PossBless.com's organic search visibility overnight, automated SEO tools diagnosed "thin content." Our forensic server log audit uncovered the real technical killers: 404 soft redirect loops, index bloat (>18,000 auto-generated tag archives exhausting crawl budget), and fragmented entity signals.

-99.4% → Revived
Algorithmic Suppression Lifted
18,400+
Zombie URLs Cleaned & Pruned
28 Days
Bot Recrawl & Recovery Turnaround
⚒ 14-Day Sprint Execution Log
Day 1 – 3
Server log analysis identified Googlebot wasting 74% of daily crawls on infinite circular redirect chains.
Day 4 – 7
Implemented 410 Gone headers for 12,000+ zombie tag archives; consolidated 301 equity into high-value pillars.
Day 8 – 10
Constructed author Person schema linked to external knowledge graphs (Wikidata, verified credentials).
Day 11 – 14
IndexNow notifies participating search engines about changed URLs. Google recrawl and any traffic recovery must be checked separately in Search Console.
AI Search & Semantic Topical Silos Digital Knowledge Platform • AEO / GEO Optimization

MeaningBookes: Zero-to-One Semantic Topical Silo Architecture for 2026 AI Search

Launching in a mature, highly competitive semantic niche with a fresh domain, MeaningBookes required more than traditional 2018-era keyword stuffing. We engineered a strict semantic topic cluster hierarchy, interconnected via bidirectional contextual anchors, and built direct clear answers supported by useful context and sources; a fixed word count does not guarantee AI citations.

12,600+
Organic Search Impressions
45+
AI Overview & Perplexity Citations
0 → Authority
Semantic Indexing Velocity
⚒ 14-Day Sprint Execution Log
Day 1 – 3
Mapped 3 core topic clusters with 18 sub-pillars using semantic entity graph distances.
Day 4 – 7
Used clear definitions and relevant markup where appropriate. Google AI features do not require special AI schema.
Day 8 – 10
Engineered automated contextual breadcrumb silos preventing leaf nodes from losing internal link juice.
Day 11 – 14
Google and Perplexity bots indexed all 18 cluster branches within 48 hours of XML sitemap validation.
Core Web Vitals & Ad RPM Engineering High-Traffic Media Asset • Programmatic AdSense

MeaningWow: 100% Core Web Vitals Pass & +60% Display Ad RPM Lift

MeaningWow was failing Core Web Vitals catastrophically: Largest Contentful Paint (LCP) was clocking 5.2 seconds, Cumulative Layout Shift (CLS) was spike-jumping at 0.38 due to uncontained dynamic programmatic ad slots, and mobile bounce rate exceeded 68%. Our code refactor isolated render-blocking dependencies, implemented strict aspect-ratio ad wrappers, and streamlined server TTFB to <200ms.

1.2s LCP
Down from 5.2s (76% Reduction)
0.01 CLS
Zero Shift Layout Stability
+60% RPM
AdSense Revenue Lift
⚒ 14-Day Sprint Execution Log
Day 1 – 3
Main thread execution profiling identified 4 unoptimized tracking scripts blocking DOM parsing for 2,100ms.
Day 4 – 7
Inlined critical CSS, deferred non-critical JS via Web Workers, and converted hero banners to AVIF format.
Day 8 – 10
Wrapped all dynamic Google AdSense slots in strict CSS min-height containment, completely eliminating CLS.
Day 11 – 14
PageSpeed score hit 96/100 on mobile. Session duration increased 38%, driving a +60% programmatic ad RPM lift.

Technical Performance Comparison Matrix

Compare the project issues, work described and reported results. Ask for dated source measurements before using any result as a benchmark.

Client / ProjectCore Technical BlockerApplied Engineering SolutionTarget Search Engine / AI ModelReported project result
Rehman Pallets LtdDoorway page cannibalization & out-of-province crawl wasteLower Mainland silo consolidation & Geo-anchored schemaGoogle Search & Google Maps (3-Pack)#1 Google 3-Pack, +340% Impressions
PossBless.com-99.4% Google August Core Update algorithmic crashLog file audit, 410 zombie URL purge & entity author schemaGooglebot Main Index & Discover FeedSuppression Lifted, +820% Imp. Rebound
MeaningBookesNew domain with zero footprint in competitive nicheTopic structure and clear answersGoogle AI Overviews, Perplexity & SearchGPT12,600+ Impressions, 45+ AI Citations
MeaningWowFailing Core Web Vitals (LCP 5.2s, CLS 0.38) & low Ad RPMCode-splitting, AVIF compression & ad container containmentChrome UX Report (CrUX) & Google Core Vitals1.2s LCP (Pass), +60% Ad RPM Lift
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Frequently Asked Questions

Straight answers regarding our technical audit methodologies, pricing, and campaign timelines.

How do you assess a traffic drop around a core update? +
Check the actual Search Console data, affected pages and update dates before choosing a fix. Core updates are broad changes rather than actions targeting an individual site. Improvement and recovery timelines vary; a fixed recovery date cannot be promised.
What work can be included in a website and SEO project? +
We agree on the scope first. Work may include technical checks, website development, content improvements and reporting. We explain the changes made and the evidence used to assess them.
How do you assess Core Web Vitals and mobile performance? +
We review loading, interaction and layout stability on the actual site. Agreed targets depend on the pages, hosting and third-party tools. We report test conditions and measurements rather than promising one score or load time for every page.
Can local SEO help an industrial business reach buyers? +
Local SEO can help buyers find relevant suppliers in the areas a business genuinely serves. Results depend on demand, competition and the information available to customers. The published project figures are reported outcomes, not a forecast for another business.
What does Answer Engine Optimization (AEO) mean for a business website? +
AEO is a label for organising useful answers to real customer questions. Keep the information accurate, accessible and supported by evidence. Google's usual search guidance applies to its AI features; no special schema, format or service guarantees a citation or recommendation.
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